The BBA programme teaches practical business skills and prepares you to become a business leader. The programme is designed for students intending to pursue a career in advertising, banking, brand management, customer relationship management, finance, human resource management, information systems, investment, marketing research and marketing management.
The BBA(BA) programme provides a balanced mixture of hard and soft skills related to business analytics. The programme aims to prepare talents who are capable of obtaining valuable insights from a vast amount of information in this data-driven business world. The degree will help you build a career for now and for the future.
The BBA(Law)&LLB programme blends two strategic disciplines into a single course for the highly motivated, providing professional knowledge in both business and law. Earn two degrees over five years and establish a broad-based education that will give you flexibility in your career choices, from legal to corporate finance.
Both BBA(Acc&Fin) and BBA(ADA) programmes teach practical business and accounting knowledge and skills, and prepare you for a professional qualification in accounting. The BBA(Acc&Fin) programme provides the broad-based accounting and finance education necessary for progressing towards a leadership role in the financial sector, while the BBA(ADA) programme will equip you with the necessary computer programming and data analytics skills to meet the needs of the accounting and business professions in today’s digital transformation economy.
Both BBA(Acc&Fin) and BBA(ADA) programmes teach practical business and accounting knowledge and skills, and prepare you for a professional qualification in accounting. The BBA(Acc&Fin) programme provides the broad-based accounting and finance education necessary for progressing towards a leadership role in the financial sector, while the BBA(ADA) programme will equip you with the necessary computer programming and data analytics skills to meet the needs of the accounting and business professions in today’s digital transformation economy.
The BBA(IBGM) programme brings together a select group of outstanding students to learn vital international business and leadership skills and competencies in the contexts of global perspectives, cultural sensitivity, and social responsibility. The programme is your first step towards becoming a successful leader in international business.
The BEcon / BEcon&Fin programme teaches economic and financial theories and practical applications so you can thrive in the trade, banking, labour, or financial industries. With solid knowledge and interpersonal skills gained in multi-cultural and social contexts, you are expected to become competitive and capable business leaders with a global perspective.
The BEcon / BEcon&Fin programme teaches economic and financial theories and practical applications so you can thrive in the trade, banking, labour, or financial industries. With solid knowledge and interpersonal skills gained in multi-cultural and social contexts, you are expected to become competitive and capable business leaders with a global perspective.
The BFin(AMPB) programme is the first-of-its-kind degree in Asia. The pioneering programme’s practical and career-orientated curriculum will equip you with the knowledge and skills to excel in the field. Make the most of exciting networking, mentorship, and internship opportunities.
The BSc(MAT) equips students in quantitative skills, technology, and business marketing to pursue a career in the digital economy and modern businesses. Students will gain a solid technical foundation in computer science, data science, and technology as well as business know-how in marketing, management, and strategy.