Programme Introduction
The BA(GCIN) programme offers an interdisciplinary exploration of the intricate relationship between commerce and culture globally. Through concentrations in (1) Film, XR and Interactive Media, (2) Games, Play and Digital Cultures, (3) Heritage, Memory and Cultural Industries, and (4) Performance and Live Arts*, students develop specialized expertise, grasping the interconnected nature of creative sectors. Industrial experience courses and supervised internships are integrated into the curriculum, providing practical learning opportunities. Students are equipped for diverse roles in cultural domains like film, design, fashion, tourism, and heritage, and become adept at navigating dynamic challenges within creative industries across various scales.
*Subject to approval
Students will take introductory courses on the creative industries and advanced courses in concentrations of their choice: (1) Film, XR and Interactive Media, (2) Games, Play and Digital Cultures, (3) Heritage, Memory and Cultural Industries, and (4) Performance and Live Arts*. The curriculum covers political, economic, and social conditions that shape the creative industries on a global and local level. Additionally, practical skills will be developed through hands-on experience gained from a wide array of both local or overseas internships.
*Subject to approval
The BA(GCIN) programme makes graduates prime candidates for high-quality employment, courtesy of their comprehensive understanding of the conceptual and practical aspects of creative industries. Their critical perspective equips them to adeptly navigate new sociocultural settings. Internships further empower them to broaden their professional networks and enhance their global awareness.
