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*As the 2022/23 academic year is the beginning of the 2022/23 - 2024/25 triennium for which the allocation of UGC-funded places are still subject to the Government's approval, the number of intake places shown above is indicative only and subject to changes or confirmation.

This programme is subject to approval.

Programme Introduction

Digitization and data are fundamentally changing all businesses and industries. The BSc(MAT) equips students with quantitative skills, technology, and marketing know-how to pursue a career in the digital economy and modern businesses. The program targets both STEM students with an interest in business as well as business students interested in the technology space.

Students will gain a solid foundation in cutting-edge technical areas including computer programming, data science, digital platforms and marketing technology as well as business marketing know-how such as the design & launch of new technology products, targeting consumers, forecast and predicting markets, and building a technology-focused strategy.

What You’ll Study

The programme aims to nurture future leaders in the field of technology and marketing who are able to use the latest technology, science, and data analytics to support business and marketing decisions in the digital world.  In addition to the Faculty Core courses, students will be required to take foundation courses in the disciplines of marketing, computer science, and business analytics, as well as selected advanced courses that focus on marketing technology, data science and strategy, and marketing analytics.

Exciting Opportunities

There are ample opportunities for students to participate in exchange programmes at world-class universities, and to gain internship experience from large multi-national companies (MNC), Hong Kong or Mainland China companies or exciting start-ups. Students can also access HKU resources to start their own company. With solid knowledge of marketing analytics and technology and interpersonal skills gained in multi-cultural and social contexts, graduates are expected to become competitive and capable business leaders with a global perspective.

Career Prospects

BSc(MAT) graduates will be well-prepared to join the workforce in digital marketing, entrepreneurship & start-ups, gaming, digital platforms, e-commerce, IT, consulting, finance, and other industries with a focus on analytics, data, and technology.

If you’re considering this programme, please review our programme-specific application standards and deadlines to give yourself the best possible chance of securing a place.  

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For Further Information
HKU Business School: